Mr. Mahadeva Murali began his career at Sri Krishna Sweets as a young entrepreneur by joining the predictable path of the family business and championed the development of this organization by extending its branches to varied pockets of Chennai city & Pondicherry. Today the network has spread over 26 outlets. A state- of-the - art central kitchen has been set up at Nemam, in the city suburbs with all modern facilities. Sri Krishna Sweets also has branches in three southern states, Maharashtra & UAE with a total of 66 outlets.

Mr. Murali spearheads the project following religiously the principles laid down by his father late Sri.N.K.Mahadeva Iyer, founder of Sri Krishna Sweets. Sri N.K. Mahadeva Iyer enviably built the Mysurpa as a very popular and powerful brand, a flagship product and the single monumental contribution to the food processing industry.

This organization has made its mark in the minds of the people since 1948 due to quality of its products, wide range of sweets and savories and with a value addition of being prepared with utmost care and love, served with lavish doses of love. Mr. Murali has a mindset to share a part of his income generated through business with the public and hence conceptualized a unique social responsibility program under the banner Chennai-365. Programs in the area of art, Culture, Education, Health, Environment etc are being organized all the year around in various parts of Chennai. This novel concept of Mr. Murali is to motivate the public in doing a good deed every day. Last year 250 socially significant and responsible programs were organized in the city, which was widely acclaimed by the public.